Savoy Society Advertisement
Concept:
This piece focuses on the establishment's 3 core offerings: "Food·Cocktails·Vinyl". The visual style is fun yet minimalist while utilizing the brand's color palette. For me, this project was an exercise in fast-paced motion and creative match cuts.Process Work
French Open 23’ Mock Ad Campaign
Tagline
“On the opening morning of the tournament, tennis balls from every corner of Paris come to life and flock to the stadium to help put it on, bumping into locals along their way.”Campaign Strategy
Plug in interchangeable shots that follow an assortment of local Parisian characters about their daily lives into a template comprised of tournament play shots resulting in a series of cohesive shorts that advertise the French Open while showcasing Paris.
Process Work
Excerpt from “Haunted” motion piece
Tagline
"In the tiny Southern city of Savannah, GA, known for being one of America's most haunted, the real ghosts are the people that you once knew."Process Work
Stylistic Inspiration
The character design is directly influenced by the paper-cut out style popularized in the 1920s by animation pioneers such as Lotte Reiniger with to establish an aged, eerie tone within the piece.
Excerpt from “24 Hour News” motion piece
Tagline
"In this digital age, constant bombardment of 'info-tainment' that prioritizes inciting outrage over reporting fact is a primary facet of the furthering cultural divide we all see & feel everyday resulting in a generation-wide sense of uncertainty."Process Work
Tagline
"Visualize the intimate connection enjoyed by users of Bandcamp, a music-sharing company that prioritizes the artist & listener over the middleman."Bandcamp Mock Ad
Process Work
Breakdowns & Inbetweens Demonstration
Scope
This video is a demonstration to visualize the range available through breakdown pose adjustment between identical key pose frames. It begins with the motion of a circle for simplicity, then moves into head turns to bridge the gap from abstract to real-world application. It also serves to explain the function of a timing chart. The piece was created as part of a Teaching Assistantship under SCAD Professor John Webber & will be used in his undergraduate classes as a visual aid as he speaks over it.2021 Vinyl Sales Infographic
Assignment Prompt
Develop two pitches, each with research data, mood boards, & narrative plans, then create an animated infographic of the chosen concept.